GO TO WORK+GYM FASHION

WORK WEAR + GYM WEAR = ATHLEISURE

Athleisure refers to the hybrid style of "active leisure wear" - aka wearing workout clothes as everyday fashion. It's that "on my way to the gym" look that started to permeate everyday dress.

Athleisure was so popular that designers and celebrities even adapted the "workout look" for high-end fashion. Every day street-wear turned to joggers. Brands started selling clothing that looked like gym wear, even if it wasn't made for the gym. Athleisure took over every facet of fashion and lifestyle. It held such an impact that it may never fully leave our closet, similar to blue jeans or white sneakers.

IMPACT OF ATHLEISURE ON FASHION

Persistent fashion trends transform the entire closet. Athleisure became an important staple of fashion in 2015, persisting strongly through the beginning of 2020. The pandemic made a clear way for adapting athleisure, as people started to focus more on health and the majority started working from home which completely changed half of the women's wardrobes.

Sneakers replaced heels, leggings replaced jeans, and sports bras replaced lace blouses. Makeup began to emphasize the more natural, nude, neutral glow to pair with casual style of dress.

More women started wearing what made them feel good, rather than whatever was just on-trend.

Women have entire wardrobes that live and breathe athleisure. It has permeated every area of style. So there's no way it's going to leave overnight with growing numbers of trends including Bollywood celebs.

WILL MAKING SPACE FOR ATHLEISURE IN OUR WARDROBE A BAD IDEA?

ABSOLUTELY NOT!!!

A huge draw for athleisure was the comfort in trend aspect. People loved being able to slip into something casual, no matter where they were going or what they were doing.

Athleisure legitimized comfortable fashion. It became the norm and reduced the stigma around wearing casual clothes, even to major events. It also allowed for flexibility: you could go to the grocery store, gym, brunch with the girls and do the household with one simple outfit.

This helped shake off the harshness and unacceptability of fashion and get more comfortable with the clothes we put on our bodies.

Now that we've had a taste of comfortable, we're going to keep it. In 2022 though, women are beginning to demand comfort with more fashion sense & style.